New hip-hop radio station hits San Antonio airwaves
San Antonians may notice a different sound on their radio dials now that a new hip-hop station is on the airwaves.
Alpha Media, San Antonio officially announced the addition of WE 103.3 on Tuesday. The station formerly played hip-hop throwbacks, but relaunched as a rhythmic CHR option, playing artists like Drake, Travis Scott, Roddy Ricch and Megan Thee Stallion.
WE 103.3 launched with "United For Justice: A Day of Discussion" last Friday with sister station Energy 94.1. The multi-hour program was a conversation on racial tensions throughout the country featuring artists like Nick Cannon, Ebro, T.I. and Snoop Dogg.
Program Director Ernie Martinez said the addition of WE 103.3 to cluster of Alpha Media stations gives San Antonio a "true" hip-hop station.
"I love and have been a student of hip-hop my entire life and to now have the opportunity to be at the forefront of hip-hop culture in San Antonio is extremely exciting," he said. "Finally, the people of San Antonio have a true hip-hop station that they can call their own."
Madalyn Mendoza covers news and puro pop culture for MySA.com | @maddyskye