While H-E-B's "Texas Proud Pay" program ended this week, the San Antonio retailer announced new pay increases worth more than twice the amount of the temporary program for the average employee.

In March, H-E-B raised wages by $2 per hour for all hourly store, manufacturing, warehouse and transportation employees. The initative was a way to "thank them for their commitment" during the coronavirus pandemic, the company said at the time.

The program, which was extended in April and May, ended Sunday. In its place, H-E-B is making "permanent investments" in store and supply chain hourly employees, a company spokesperson said Tuesday.

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"We believe this crisis will be around for an indeterminate amount of time and our goal is to reward our Partners for their hard work and dedication with more than temporary bonuses," the company said in a statement.

The new long-term pay increases, effective this week, will be worth more than twice the temporary $2 raise for the average employee over the next year. The increases will be worth "considerably more over their careers," according to H-E-B.

A spokesperson said the raises will represent the largest pay increase in the history of H-E-B. The company also noted that it has extended medical leave to all employees.

"In the event that one of our Partners is diagnosed with coronavirus, they will receive pay," H-E-B said.

More than 50 H-E-B employees working in San Antonio have tested positive for the virus in June.